TSS logo
CASE STUDY

XO Group

The Client

XO Group

XO Group Inc. is the premier consumer internet and media company devoted to weddings, pregnancy and everything in between, providing couples and new parents with the trusted information, products and advice they need to guide them through the most transformative events of their lives.

The Project

The client needed a strategic professional to work on a highly confidential project directly with the CEO to assess a new business opportunity. The scope of work included conducting market analysis (e.g., market size, business economics), and interviews with experts and potential consumers.

The Hire

Nishea Clark

Nishea’s experience spans from the most elite advertising agencies such as EURO RSCG Tatham and DDB to premier Fortune 500 clients, Pfizer, P&G, JNJ, Novartis, Microsoft and many more.

As an independent professional, Nishea works as a qualitative moderator, strategic planner and marketing consultant. Nishea received her BS Journalism from Northwestern University and her MBA from the Kellogg School of Business at Northwestern.

The Result

Nishea recommended that XO Group move forward with this project, and the result was Lasting, an app for iOS and Android. The app was named App of the Day in the iTunes store and is now the number one marriage health app. Mike Steib, XO Group CEO, says “Within 48 hours of our posting, we had a dozen highly-qualified pitches from TSS members and chose Nishea who delivered an exceptional work product.”