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CASE STUDY

Salon Media Group

The Client

Salon Media Group

The client is a digital property that has driven the national conversation since 1995 through its fearless journalism and more recently original video, distributed across Salon.com, social media, mobile devices, and wearable apps. Salon’s award-winning content reaches an audience of approximately 20 million monthly unique visitors. Salon covers breaking news, politics, entertainment, culture, and technology through investigative reporting, commentary, criticism, and provocative personal essays.

The Project

Salon.com sought an exceptional and experienced, data-driven marketer and project manager. She would assist with the launch of two new, direct-pay initiatives, subscription and international, and provide post-launch marketing support to drive subscriber growth through messaging and marketing, organic and paid.

The Hire

Rachel Kirscht

Rachel, a media industry veteran with 15+ years experience, is a senior digital marketing leader with a focus on mobile, web and emerging media strategies.
Previously, Rachel worked at The Denver Post and The New York Times in sales and marketing.

The Result

A clear digital marketing strategy to evaluate and optimize the right marketing channels to drive ROI.