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CASE STUDY

Global Beauty Company

The Client

Global Beauty Company

A global leader in prestige beauty with transformative products and experiences, inspiring users to express their individual beauty.

The Project

The Client needed an Executive Director with packaging design experience to lead a team and collaborate across various divisions like merchandising, product marketing, creative design and others. Responsibilities included creating shelf-back, social-ready graphic designs and package design layouts to help drive overall brand strategy, concepting and ideating product designs, and leading design initiatives for in store and online retail outlets.

The Hire

Eunjeong (E.J.) Choi

The Client selected E.J. Choi, a Creative Director with 18 years of experience and a passion for typography and photography. Besides her career in design, E.J. has also served as a professor at universities in both the United States and Korea, with a focus on typography and art direction in graphic design and advertising.

The Result

The Client selected E.J. Choi, a Creative Director with 18 years of experience and a passion for typography and photography. Besides her career in design, E.J. has also served as a professor at universities in both the United States and Korea, with a focus on typography and art direction in graphic design and advertising.