Whatever term you use, being a freelancer/ consultant/ independent contractor is tricky. One of the many difficulties is the need to understand and put a value on your own worth. The Second Shift is a marketplace, so it is up to our members to pitch themselves for available work. The pitch is often a source of uncertainty and stress. Some of our members are seasoned pitch pros and we asked them for tips on what works to sell yourself.
Linda Rink is a 20 year marketing consultant veteran, she says, “Keep in mind that the pitch serves two purposes: 1) To convince the client that you can do the job better than anyone else, and 2) To minimize the potential for misunderstandings between you and the client once you are awarded the work. So a well-thought-out proposal not only may land you the contract – it may also save you grief, aggravation, and even money. Think of it as a “win-win” proposal – both you and your client benefit!”
Member Abby Levy is a management consultant who says being first to reply to a job posting may give you a leg up on the competition. “The pitch is the chance for someone to really get to know you, and determine not only are you qualified, but will I like working with you.”
- She lists a few important to steps ensure you pitch stands out:
- Specify that you have done projects like this before, if you have, and how you will approach it in general terms.
- Indicate your relevant background and/or transferable skills
- Articulate what you at excel at.
- Be available to Facetime, speak or meet in person ASAP.
- Reference Relevant specific experience from prior projects
- Share what working with you will look like – include your key work streams or activities, milestones, deliverables or outputs and what resources you will need.
- Finally – show enthusiasm for their business or the problem you are solving.
From the flip side we spoke a repeat client, Mike Steib CEO of the XO Group. He agreed with Abby that being first in really makes a difference. So does emphasizing your background and relevant experience for the particular project. In the what not to do column he says, “ I got one pitched that just said attached is my resume, I didn’t open it.”
So what did the winning pitch look like? The XO Group hired the candidate whose pitch was concise, specific and confident.
Greetings, I have 20 years of experience in market research and strategic consulting. I have worked with some of the top corporations in the world providing strategic advice and research services, including my current client Pfizer and others such as McDonalds, P&G, Novartis, XM Sirius Radio and Johnson & Johnson. I typically conduct multiple market sizing exercises a year for various clients and have led numerous due diligence projects and go/no-go engagements. Additionally, I have personally moderated several thousand market research interviews through the years, including focus groups, individual interviews and online interviews. Your opportunity sounds very engaging. I’m happy to sign your NDA and agree to your hourly rate. I look forward to hearing from you.
Here are some samples of pitches we really enjoy:
I am a journalist in the New York City area specializing in business, finance & economics. I spent nearly a decade at Forbes magazine, working my way up from reporter to staff writer, while covering a multitude of topics that included profiles on entrepreneurs and corporations large and small; numerous money & investing articles; and even some investigative stories. Currently I ghostwrite a column for a Forbes executive’s blog/column on Leadership. These articles typically focus on a technology entrepreneur–their story, how they started their company, and where they see their industry heading. Given my background and expertise, I think I would be an excellent candidate for the blogger/copywriter position. Below are a few examples of the columns I have ghostwritten. I am happy to provide other writing samples if desired. Thank you.
Hello! I would love to work with you on your design needs. I have 10+ years experience as a freelance designer, working in advertising, layout, print and digital graphics, infographics and illustration. I have designed brochures for publishing houses like Random House and Penguin Books, created an anniversary logo for Columbia University and designed icons and infographics for magazines such as Fast Company. I am very familiar with working with brand standards, having worked with clients such as Knoll, whose signature style has really been upheld through a strong and consistent use of their brand guidelines. I am organized and responsive, and find it rewarding to have clients with whom I can form a long-term relationship. I was looking through your website and see you are building a new makerspace—I’m very interested in digital fabrication so think that’s particularly exciting! Please visit my website: to see some of the work I’ve done, and let me know if you have any questions or would like to speak further. Thanks so much!
I am a marketing strategist turned e-commerce specialist. I’ve worked on multiple market analysis type research projects in my many years as a consultant. I have experience and knowledge in skincare (worked at LVMH), healthy lifestyle (worked at PepsiCo’s Global Nutrition Group), and am very familiar with the involvement of technology in this field (i.e. wearables etc.). I served as a director of consumer insights at a public company and have vast knowledge in market research. Lastly, I’ve done independent research for various consulting groups and online retailers, who I am happy to provide as reference. Please let me know if you have any questions and if you’d like to set up a call to further discuss.
So go out there and pitch away. If you have any questions or concerns you can always reach out to us at info@thesecondshift.com. Good luck!